Who, What, and How?
At Metamorphicx we help you build your Marketing Strategy by finding who your ideal client is, what their needs are, and how your products and services can provide them with a solution. Once that is done we will help you develop the right message that will attract them to your company.
At the end of the day, your marketing strategy must answer these questions “Who is your ideal client?,” “What is THE core frustration they have?” “Why should your ideal client care about your products and services?” “Where can you find your ideal client?”, and “How can you move them to action?”
Conduct initial Strategy and Content Planning Meetings – 2 in person or virtual 2-hour sessions to conduct discovery and research and present initial strategy priorities.
Goals & Objectives Planning Meeting– Clearly set revenue targets, Marketing Budget and Marketing Objectives in line with your business goals.
Client interview – 8-10 ideal client interviews completed by Metamorphicx. You will receive access to full recordings and interview transcripts.
Competitive research – Full detailed report on competitive factors for 4-6 of your top competitors. High-level summaries that include website ranking factors, social signals, and reviews.
Create influencer list – build journalist, influencer, competition and customer lists and alerts to include guest content opportunities and outreach for link building and PR purposes.
Enrollment in marketing training program – Access to complete marketing training system including video lessons, worksheets, tools and examples for every aspect of marketing
Access to monthly webinar series – Exclusive invitation to online sessions covering essential and ever changing elements of marketing
Access to monthly Q and A session – Get your toughest questions answered each month in a live, group Q and A session.
Access to small business forum – Join hundreds of like-minded business owners participating in various Duct Tape Marketing programs.
Content Plan, Reviews, And Lead Capture
Marketing Hourglass – Brainstorm session with members of your team to come up with a content plan for each of the 7 phases of the Hourglass: Know, like, trust, try, buy, repeat and refer.
Create editorial calendar – Install the editorial content plugin (WordPress only) or develop content topics spreadsheet for the upcoming quarter. To include a plan for lead capture content such as FREE Assessment Tool, Whitepapers, Case Studies report.
Develop keyword content plan – List of key themes that will be the focus of any content and SEO opportunities.
Create and integrate robust rating and review web page and process – Develop a process to aggressively stimulate reviews to Google and other review sites including a review only web page and process to enhance and support increased reviews.
Email Templates– Develop and format concept for monthly email newsletter, follow-up campaign, and long-term nurture campaign
Consult on CRM and marketing automation – Work to initiate or integrate CRM tools with marketing plan and develop customer journey and marketing automation based on Marketing Hourglass development
Ideal client personas – Persona for each of your market segments including overview, priority initiatives, success factors, perceived barrier, buying process, and decision criteria.
Core message – A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different target markets.