Who, What, Where and How?
It Is All About Your Ideal Client
At Metamorphicx we help you build your Marketing Strategy by finding who your ideal client is, what their needs are, and how your products and services can provide them with a solution. Once that is done we will help you develop the right message that will attract them to your company.
At the end of the day, your marketing strategy must answer these questions “Who is your ideal client?,” “What is THE core frustration they have?” “Why should your ideal client care about your products and services?” “Where can you find your ideal client?”, and “How can you move them to action?”
The Marketing Strategy Package starts at $3000.
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Client interview – 8-10 ideal client interviews completed by Metamorphicx. You will receive access to full recordings and interview transcripts.
Competitive research – Full detailed report on competitive factors for 4-6 of your top competitors. High-level summaries that include website ranking factors, social signals, and reviews.
Create influencer list – build journalist, influencer, competition and customer lists and alerts to include guest content opportunities and outreach for link building and PR purposes.
Enrollment in marketing training program – Access to complete marketing training system including video lessons, worksheets, tools and examples for every aspect of marketing
Access to monthly webinar series – Exclusive invitation to online sessions covering essential and ever changing elements of marketing
Access to monthly Q and A session – Get your toughest questions answered each month in a live, group Q and A session.
Access to small business forum – Join hundreds of like-minded business owners participating in various Duct Tape Marketing programs.
We will help you develop a Content calendar that includes the following elements: 12 monthly themes, types of content, and monthly goals for each type of content.
Ideal client personas – Persona for each of your market segments including overview, priority initiatives, success factors, perceived barrier, buying process, and decision criteria.
Core message – A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different target markets.
We will conduct 8-10 ideal client interviews. You will receive access to full recordings, interview transcripts, and high-level summaries.
We will provide you with a full detailed report on competitive factors for 4-6 of your top competitors. High-level summaries including a position in the market, why they win, website ranking factors, social signals, and reviews.
Through our research we will help you develop a clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching your target markets.
We will have a Brainstorming session with your members of your team to come up with everything you could be doing for each of the 7 phases of the Hourglass: Know, like, trust, try, buy, repeat and refer.