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WIN IN THE MARKETPLACE
Marketing is the work you do to create awareness of your brand and create sales. Your brand must make the connection that gets your ideal client’s attention and moves them to action. But what is the best way to do this? How do you develop a solid strategy? How do you navigate all the choices? What software should you use Infusionsoft, Hubspot, MailChimp, Click Funnels…? How do you hire graphic designers, web developers, copywriters…? How do pay-per-click, reputation management, and social media work? How does my company show up when my ideal client is searching for what I offer?
Every day new marketing tools come out claiming to be the answer to all your needs. One of the biggest benefits and one of the biggest problems a business owner faces is the amount of information and tools that compete for their attention.
When business owners come to us, they are just overwhelmed, and this has led to a couple of conditions that we call “The Shiny Object Syndrome” and “The Paralysis of Inaction.” When the owner has “The Shiny Object Syndrome” they run from one marketing tool to another, and they rarely see the results promised. When they have “The Paralysis of Inaction” they look at the hundreds and hundreds of tools and tactics and become overwhelmed. The business owners just throw up his hands and do very little or nothing at all.
What if it did not have to be this way? What if we stopped looking for more “quick fixes” and built a solid marketing strategy that is based on your ideal client?
What if we could help you develop your marketing strategy and provide you with a platform that is stacked with a comprehensive group of marketing services that will automate your marketing and give you predictable and measurable results?
We can do just that, and one of the frameworks we use to help you develop a lead generating and lead conversion system is the Duct Tape Marketing framework.
What is Duct Tape Marketing?
Definition of Duct Tape Marketing
- The belief that marketing is a system.
- A comprehensive systematic approach to marketing that puts strategy before tactics.
- It is a way for business owners to create a marketing strategy built on customer knowledge and brand messages, followed by the actual selection of marketing tactics, implementation of strategy and tactics, measuring and making adjustments along the way.
Michael Gerber said Duct Tape Marketing is “just like its namesake – Duct Tape – it’s good, incredibly smart, amazingly practical, and immensely sticky stuff.”
“CAREFUL! Duct tape is a serious tool… it sticks where you put it. So are the ideas in this book. If you’re ready to make a commitment and are willing to make something happen, John’s book is a great place to start.” – Seth Godin, author of Purple Cow
“John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities – offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will.” – John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Every business owner must tailor its business and marketing strategy to who their ideal client is, to what their ideal client wants and needs, and to where their ideal client is. Every customer has a specific journey when it comes to finding an organization that meets their needs, and you want to be with them at every step in this journey.
You need to do things to get their attention, so they Know your solution exists. Next, you need to provide them with information that will help them solve their key frustration. By doing this, we not only get their attention but they start to Like and Trust us. Then we make them an offer that gives them an opportunity to Try the solution we have. After you have built their trust and have given them some tools to solve their problems they will most likely buy from you, and through a great customer experience they continue to buy from you, and they Refer you to others.
The Marketing Hourglass is an approach that involves understanding the buyer’s journey and ensuring your business can engage and excite them along it. Concentrating on each stage of the process can help you ensure your business can understand and meet the needs of your ideal client effectively.
Lack a Clear Marketing Strategy?
Need a proven, easy to understand marketing system that can be put on autopilot?
Do you ever feel like you’re moving from one marketing tactic to the next without any strategy that ties them all together?
Do you have trouble generating enough leads for your business, and/or converting those leads into clients or customers?
At Metamorpicx we define marketing strategy as an activity that identifies who your ideal client is, what their needs are, where they are located, and how you will build a bridge that connects your company to them.
We’re proud to offer six levels of impeccable marketing packages tailored to your business needs. Choose from one of these packages to get a marketing plan that suits you.
Helps to removes those marketing obstacles from your business and lets you take the driver’s seat again. We help our clients, people just like you, install a new marketing system that lets them effectively and confidently manage their marketing.
Take advantage of the proven 20-year track record of a marketing system that works every time it’s implemented. Take hold of a program that has seen immensely stuck business owners turn into immensely successful businesses. Take control of your business today through a proven technique and tool that will work for you. This is Duct Tape Marketing.
From your website’s SEO rankings to your activity on social media, there are plenty of tools to use in the digital age for reaching out to a broader audience. Every blog, whitepaper, and email can be geared to help you make your business known to potential customers. Through effect branding, you can focus all content and help establish a more impactful message with any type of Internet marketing you engage in.
With the rise in popularity of online marketing, many proven offline methods are simply forgotten when marketing campaigns are planned. Of course, online marketing is hugely important in today’s Internet-connected world, but offline engagement with customers still has a unique and distinct value that shouldn’t be forgotten.
Behind the ad campaigns and creative promotional materials, the basic intention of any offline marketing strategy is to increase online traffic, overall sales, and profits. There are various strategies companies can employ to achieve these results.