What Is the EMyth?

a: The Entrepreneurial Myth

b. The myth that most people who start businesses are entrepreneurs.

c. The Fatal Assumption–Just because you know how to do the technical work of the business, means that you know how to build a business that does that technical work!

The foundation of EMyth coaching comes from the work of  Michael Gerber, the author of The E-Myth Revisited. His book is one of the five top-selling business books of all time. It has been voted the number one business book by Inc. 500 CEOs

As seen in The New York Times, Inc, The Wall Street Journal, Forbes

The E-Myth Revisited is taught in 118 universities, is published in 29 languages, and has been at the top of the best-seller lists of The New York Times, Business Week, The Wall Street Journal, INC, Entrepreneur, Forbes, Success Magazine, and on and on.

Read Chapter One (link to landing page)

(Photo of Book)

“Maybe more than any other book, E-Myth had a tremendous impact on how OtterBox developed and grew. It shed light on the reason my previous entrepreneurial ventures, and there were many, didn’t experience success beyond a certain point. It really came down to me, which was great because that was something I could change.”

Curt Richardson, OtterBox


What does EMyth Methodology Do?

The EMyth methodology helps to fix broken businesses by helping to change the mindset of the business owner. From a mindset that focuses on making, selling, and delivering products and services to a mindset that focuses on building the business as the product. Once the owner has changed their mindset, we help them create systems and processes that will turn their business into a well-oiled machine and give them more life.


Work on Your Business with a Certified EMyth Coach

EMyth coaching helps you to bring out the leader that is already within you. We will take a deep dive into not just the symptoms of your frustrations but the root of your frustration. Some of this will be uncomfortable, but to get where you want to go, we must get real.

We will help you to understand and systemize every area of your business. The Ecosystem for Your Business includes processes and strategies to optimize the leadership, management, marketing, Branding, Finance, Delivery, and sales of your business.


(Image: An Ecosystem for Your Business)



Working with an EMyth Coach offers you a clear plan to foster and develop the essential business development skills that every business owner needs to succeed and details how to nurture your business in a predictable and productive way while drawing the vital distinction between working on your business and working in your business.

(Link to EMyth Coaching Page)


Coaching Platform

EMyth’s online platform gives you an easy to use cloud-based system. From a desktop to smartphone to tablet, the EMyth online platform is available from any device that connects to the internet. The lessons are either self-paced or guided by a professional EMyth Coach.


The EMyth Roadmap

The EMyth library of business development solutions includes over 50 courses to help you on your journey to making your business the product. In The EMyth Roadmap will give you a snapshot of the results you will get from each course.

Build a Business that Works For You

We help you cover every part of your business in a systemized and complete way. We have a library of time-tested solutions that will help you build consistency and predictability into your business.

Download the Roadmap (Roadmap Landing Page)




“If you’ve ever despaired that your vision will crumble, give yourself the gift of seeing how you can do it, enjoy it, and leave something for others to build on. EMyth demystifies great companies and great experiences.”

Shawn Lock, Adept Learner, Inc. 

More Testimonials (link to myth testimonials)


Start with a Free Coaching Session

Let Your coach give you a look into how the EMyth Perspective can help change your life.

Talk with a Coach (Link to landing Page)


Free EMyth Foundations Program

We have 21 courses and over 35+ hours of video to help you work on your business, and it is free.

(Landing Page with the free 21 courses)